Legal
Advertiser policy
Our standards for ads, creatives and landing pages — so the network stays safe for users, publishers and brands.
1. Prohibited content
- Malware, phishing, deceptive downloads, forced redirects or auto-redirect creatives.
- Adult or sexually explicit content.
- Illegal products or services, weapons, illegal drugs and counterfeit goods.
- Hate speech, violence, harassment or discrimination.
- Misleading claims, fake system warnings, fake news-style ads and "get rich quick" schemes.
- Gambling, alcohol, financial products and other restricted categories only where legally allowed and with prior approval.
2. Creative standards
- Creatives must be clearly identifiable as advertising and match the declared size and format.
- No auto-play audio, excessive animation, flashing or misleading close buttons.
- Lightweight files that do not slow down publishers' pages.
3. Landing pages
Landing pages must work, load quickly, match the ad and must not trigger downloads, pop-ups or redirects without user action.
4. Data and privacy
Advertisers must comply with applicable privacy laws and may not collect personal data from publishers' visitors through ads without proper notice and consent.
5. Enforcement
We may review, reject or remove ads at any time and suspend advertisers who break this policy. Report a bad ad to [email protected].
Contact
Questions about this policy? Email [email protected].